Louise is typical of so many mums, working freelance after having two children made more sense than working in a more structured nine to five office job. Fortunately she is an excellent Heritage Advisory Consultant, with years of experience and an amazingly hard and smart worker, so she has taken the transition in her stride. All she really needed was a start-up package, a brand identity, business card, and a few digital elements to get the ball rolling.
“When I set up my freelance consultancy business I knew I needed both a logo and brand identity. I had a limited budget and, to start with, only needed a business card and electronic logo that I could place on letters and invoices. Michelle was able to provide me with both of these designs. I was then able to seek a printer of my choice and was not tied in to any agreement nor was I given products that I did not need. As my business has grown I have been able to return to Michelle and sought new products as I needed them. I have really enjoyed working with and have every confidence in Michelle’s work which I find to be of the highest standard with a quick turn-around.” ~ Louise Doherty, Heritage Advisory Services
Louise came back looking for something quick and easy to help her produce more professional looking reports. Apart from advising on fonts, colour and structure, I provided three ‘useful blocks’. Simple graphic elements that can be used to frame graphics and text, smarten up the front page, and finish the reports back page. This simple suite of elements has allowed her to brand all her letters, invoices and reports, with a sweet business card into the bargain, giving her a much more considered and professional looking profile.