I’ve known Shelley from Spincushions for a while, through Etsy, and when I officially struck out on my own she was my first client. Shelley was looking for new branding, which included elements for social media as well as Etsy and Made-It shop banners, and a new self-hosted wordpress blog.
We started off with exchanging ideas and inspiration and developed a mood board to get a clear direction for her new look. This phase is so important, it helps get the designer and client on the same page.
With a relatively long logo it was important to develop small variants for potential avatars, adverts, and so on. Shelley also has a passion for crochet, instigating her own Crochet-along which gained wide popularity through Instagram, Facebook and Ravelry, so we decided to create an icon for her crochet persona ‘In a Spin’ to complement the package.
One of my favourite things these days is customising the buttons of Facebook business pages. It just looks finished.