I’ve known Shelley from Spincushions for a while, through Etsy, and when I officially struck out on my own she was my first client. Shelley got the full package – new logo, look and feel, branding for social media and online shops, and a brand spanking new self-hosted wordpress blog.

We started off with exchanging ideas and inspiration to get a clear direction for her new look. This phase is so important! It helps the designer focus their energies and assists the client to express their expectations.

New branding for Spincushions

With a relatively long logo it was important to develop small variants for potential avatars, adverts, and so on. Shelley also has a passion for crochet, instigating her own Crochet-along which gained wide popularity through Instagram, Facebook and Ravelry, so we decided to create an icon for her crochet persona ‘In a Spin’ to complement the package.

New Spincushions wordpress blog

One of my favourite things these days is customising the buttons of Facebook business pages. It just looks finished.

Spincushions on Facebook

Shelley now also uses the same profile picture across all her online presences, including Twitter and Instagram, a key point in becoming more recognisable throughout social media! Shelley makes the cutest pincushions, if you sew, or have a lot of pins, or just like checking out cute stuff, go look at her Etsy and MadeIt shops.